Lavanya GovenderThe Science of Scent MarketingScent offers another dimension to traditional branding and is an impactful differentiator between online and irl experiences. Scent…May 6, 2021May 6, 2021
Lavanya GovenderWhy you need a fragrance wardrobe.The inextricable link between the sense of smell and memories can be used to elevate your well-being.Jul 11, 20201Jul 11, 20201
Lavanya GovenderPersonalisation and Perfumery : Telling Your StoryIn this article, it is revealed how fragrance brands can adapt and evolve brand strategy to meet customers evolving needs in the…Jun 12, 2020Jun 12, 2020
