The Science of Scent MarketingScent offers another dimension to traditional branding and is an impactful differentiator between online and irl experiences. Scent…May 6, 2021May 6, 2021
Why you need a fragrance wardrobe.The inextricable link between the sense of smell and memories can be used to elevate your well-being.Jul 11, 20201Jul 11, 20201
Personalisation and Perfumery : Telling Your StoryIn this article, it is revealed how fragrance brands can adapt and evolve brand strategy to meet customers evolving needs in the…Jun 12, 2020Jun 12, 2020
